The cannabis industry is witnessing a positive shift in both social acceptance and legal recognition across Canada. Despite this being a favourable development for cannabis brands, they still face the marketing challenge of navigating the lingering stigma surrounding the cannabis plant. One of the most effective ways of navigating these pitfalls and guaranteeing a positive outcome for your brand is positive customer education. Customer education offers a multitude of advantages, benefiting customers as well as your store. When customers are well-informed, they make better choices, leading to a more enjoyable experience and an increased likelihood of returning to your store… READ MORE »
The delta-9-tetrahydrocannabinol (THC) cannabinoid has been the subject of much scientific and recreational attention and, along with CBD, is one of the most instantly recognizable cannabinoids on the market. Having said that, the cannabis plant contains over 100 other cannabinoids, and there has been recent scientific interest in investigating the potential benefits and risks of these less-dominant cannabinoids. These lesser-known chemical compounds found in cannabis are collectively referred to as minor cannabinoids. Unlike the dominant compounds THC and CBD, these minor cannabinoids exist in smaller quantities within the cannabis plant. However, they offer unique properties and can be isolated for.. READ MORE »