One of the most popular trends to hit the cannabis market recently has been microdosing. Instead of consuming large amounts of cannabis in order to get high, more people are taking small amounts of the plant.
The microdosing trend has become so popular that if you’re considering a career in cannabis, it’s important you understand why people are turning to microdosing. Below we’ll look at some of those reasons and at how microdosing could affect your cannabis business.
1. Microdosing Focuses on the Non-Psychoactive Effects of Cannabis
Microdosing, as its name implies, is the practice of consuming cannabis in small amounts. People who microdose are usually not interested in experiencing the psychoactive effects of tetrahydrocannabinol (THC). Instead, they want cannabis’ purported other effects, such as stress reduction and increased focus, but without feeling high.
The amount that people use to microdose varies, as different people react to cannabis in different ways. As a result, customers who are interested in microdosing may want to start with a very small amount and work their way up until they start to notice some effects.
2. Microdosing May Be a Good Technique for New Cannabis Retail Consumers
If you want to open a cannabis business, you might be interested to know that the microdosing trend may attract new customers to cannabis. People who have never used cannabis before may be apprehensive about trying it because they feel uncomfortable with cannabis’ psychoactive properties.
Similarly, the microdosing trend may attract certain types of customers who may not have even considered cannabis before. For example, busy professionals may not be comfortable consuming relatively large amounts of THC, but with microdosing they might feel more comfortable trying cannabis during downtime.
3. Microdosing Can Appeal to Cannabis Connoisseurs Who Are Concerned About Craftsmanship
Over the past decades, the THC content in cannabis has been creeping upwards. One U.S. study, for example, found that the average THC content of cannabis increased from 4 per cent in 1995 to 12 per cent in 2014. While high-THC products have their place in the industry and are appreciated by many recreational and medical users, a growing number of experienced consumers are looking for more variety in their cannabis products.
In fact, with legalization the cannabis industry is beginning to resemble the wine industry in certain ways. For example, cannabis connoisseurs are beginning to be interested in the craftsmanship that goes into individual strains. That means certain characteristics are taking on greater importance, like:
- Terpene variety
With microdosing, cannabis retail customers can better appreciate these more refined characteristics of the plant, which can otherwise be overpowered in a high-THC strain.
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