This workshop provides a comprehensive overview of the cannabis corporate landscape, aimed at helping budtenders and sales associates navigate brand ownership, pricing strategies, and how to make well-informed product recommendations based on consumer needs and budgets. By understanding the corporate structure of large licensed producers, budtenders will be empowered to better educate consumers on available products and offerings This knowledge will enable budtenders to build rapport with consumers, leading to more tailored recommendations and potential upselling opportunities that benefit both the business and the customer.
This workshop is ideal for retail staff, budtenders, and those involved in B2B sales within the cannabis industry. It is designed to provide a deeper understanding of the cannabis sector, focusing on licensed producers and their brands. The information presented will help retail staff make educated product recommendations based on consumer needs, preferences, and budgets, while maintaining the ability to upsell effectively. Retail staff will gain valuable insights that will help them guide consumers toward making the best purchase decisions and create trust-based relationships for repeat business.
This workshop covers the following topics:
Gain the ability to recognize and differentiate between parent companies and their brands, enabling more informed product recommendations.
Distinguish Craft vs. Mass-Produced Cannabis:Learn to identify the differences between craft and mass-produced cannabis, allowing for tailored recommendations based on product quality and customer preferences.
Navigate Pricing Tiers and Budgeting for Consumers:Understand cannabis pricing tiers (Affordable, Mid-tier, and Premium) and how to make recommendations that align with consumer budgets and needs.
Build Rapport and Make Tailored Recommendations:Learn how to effectively engage with customers, understand their needs, and make personalized product recommendations that foster trust and encourage repeat business.
All participants will receive a certificate of attendance upon completion of the workshop.
Note: Registration closes one week prior to the start of workshop. Workshop registration is intended for individual use only. Each registration grants access to one participant. If you plan to attend as a group or company team, please ensure that each participant is registered separately. Group rates and corporate packages are available—contact us for details.
Refunds are only available if cancellation is requested at least 48 hours before the workshop. No refunds will be issued for late cancellations.
Pop’s Cannabis in Toronto
retail sales
Karan Kumra is a seasoned cannabis professional with over five years of experience in retail operations, education, and consulting. Since entering the industry in 2018, he has worked in various roles, helping cannabis businesses optimize operations and enhance customer engagement.
He holds a Bachelor’s Degree in Business Administration with a concentration in Entrepreneurship from Drexel University, as well as postgraduate diplomas in International Business and Strategic Relationship Marketing from George Brown College. Karan has managed five cannabis retail locations, including Canna Cabana and independent dispensaries, and has consulted for three smaller retail stores, providing guidance on compliance, operations, and business development. He is also an alumnus of the AAPS Cannabis Management: Quality and Edibles program, which deepened his expertise in cannabis regulations and product knowledge.
Currently, Karan works in retail sales at Pop’s Cannabis in Toronto, where he continues to educate consumers and support the growth of the legal cannabis market.
